I can't say that I know how to use all of the amazing features on FLICKR! to my advantage. What I can tell you is that it is an amazing site for cataloging your item photographs. We all know that if we post pictures of our items all over the place with tags (keywords) that we will get more views. For this reason, you should post your photographs on every site that you possibly can. FLICKR! is definitely one of those sites. In fact, I show a lot of activity in my shop stats from FLICKR!
The first thing that you need to do is get a FLICKR! account and set it up. They have made it very easy on us by allowing us to use an existing Yahoo! account, Facebook account, or Google account. Isn't that nice of them? So, go to www.flickr.com and sign up for your free account. If you want to get more out of your FLICKR!, you can purchase the premium account that gives you more options and a detailed report that shows your page views.
Just like Pinterest, FLICKR! can be a place for business or a place for personal life. Let's make sure that we separate the two of those, to an extent. Post pictures of you working on your newest item, your work space, etc. Get your customers to see the person behind the website full of amazing items for sale! Also, add your products with tags, so that they can be found. Link your products to Etsy by putting your shop link in your description box.
Unfortunately, FLICKR! is not really a cross promotion site, unless you are able to pull your friends and team mate's pictures off of Etsy to post them on FLICKR! If you do, make sure that you give credit to your friend or team mate and link the photo back to their shop. FLICKR! can be an awesome playground for customers as long as you get your items on there! The person that said less is more wasn't referring to social media marketing for an online business!