Monday, September 17, 2012

What Can Social Media Do For You & Your Online Business? Part 3: Pinterest

Ask most people who use Pinterest and they will tell you that it is highly addictive, and it is! Just remember that the customer’s addiction to Pinterest is lucrative for your business.  Your addiction to Pinterest may be a distraction and may hinder business! So, let’s keep our Pinterest vices in check when we use it for marketing. Set personal time aside to repin and favorite the boards that you follow, so that you don’t take away from promotional time for your shop!
The first thing that you need to do is get a Pinterest account and set it up. There is typically a wait list to get on Pinterest, unless you  are invited by someone who already has an account. If you do not have an account, find me on etsy at www.blackwillowsoaps.etsy.comandmessage me with your email address, I will send you an invite.  If you have a Pinterest account, great! Let’s get marketing!
Pinterest can be an awesome way to get your products, promotions, treasuries, sales, etc. to another world of customers. Make sure that you use your business Pinterest account like it is used for a business. Create boards that  are relevant to your craft. For example, if you own a jewelry shop, you can have a board that features the items that are from your shop, a board for articles about handmade beads, a board for the treasuries that  you  have been in on Etsy, and several others. I even have boards  on Pinterest that tell  people a little bit about me, such as “Images from my childhood”, where I post shows that I watched, toys that I played with, etc. As we have learned from our fearless leaders on Etsy, it is good to let your customers get to know you!
That said, the first board that is a must have is a board with your shop items in it. Add all of your current shop items and pin new items as you list them. Etsy makes this easy by adding a Pin button to  each listing. Go through your listings hitting the pin button on each listing and add it to your shop board. The next board that is a must have, is your team boards. As mentioned in earlier articles, teams are great for promoting! Link up with your teams who have pinterest boards and pin your items there. Also, favorite and re-pin other team members pins to help them promote!
Pinterest can be an awesome tool for marketing. I use it to post sales,  treasuries that I am featured in, tophatter auctions, new listings, and catalog my favorite etsy creations from other shops. 
Natalie Wright

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